Nescafe needed to remind people why they’re the UK’s No.1 coffee brand. So we set out to add a sprinkle of excitement to the nation’s mornings. We printed an on-pack promotion onto 18 million jars, inviting people to win a Big Start for someone who deserved it. With thousands of nominees we narrowed it down to one lucky winner - David. Then with some mischievous planning and crafty secret filming we gave David a morning to remember.